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THE IMPORTANCE OF CULTURAL DIFFERENCES AND TOURISM DEVELOPMENT

  • Ana Langović Milićević Faculty of Hotel Management and Tourism, Vrnjačka Banja
  • Tatjana Cvetkovski Faculty of Business Studies, Belgrade
Keywords: culture, human resources, tourism, communication

Abstract

The aim of this paper is to show the importance of respect of interculturality in tourism development. As tourism is the main source of intercultural contacts, education on cultural diversity needed to staff able to deal with current and future challenges of tourism in the country. Numerous studies showed Serbia is faced with a growing number of incoming travelers from different cultural backgrounds. Consequently, the need is greater awareness of cultural diversity. A number of higher education institutions in the world for many years involves intercultural courses in their programs to prepare employees in tourism for management and in providing tourist services which should be the practice in Serbia. Synergy between the development of higher education and the development of tourism is a natural, education of the cultural diversity is essential which will contribute to better relations with tourists and increase their satisfaction, thus will lead to the better positioning of Serbia as a tourist destination and its tourism development as well.

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Published
2016-06-04
How to Cite
Langović Milićević, A., & Cvetkovski, T. (2016). THE IMPORTANCE OF CULTURAL DIFFERENCES AND TOURISM DEVELOPMENT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 1(1), 469-484. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/232