HOMESTAY AND WOMEN EMPOWERMENT: A CASE STUDY OF WOMEN MANAGED TOURISM PRODUCT IN KASAR DEVI, UTTARAKHAND, INDIA
Introduction: Homestays have become a popular mode of stay in India where tourism activities are considered to be important tools in achieving poverty reduction, job opportunity and sustained livelihood.
Methodology: This paper will discuss the case of Kasar Devi, India, employment opportunities to 90% of local women in the households. Primary data will be collected through semi-structured interviews and participant observations of the residents on that destination.
Findings: This paper highlights the achievement of sustainable development, women’s empowerment and environmental conservation.
Research Implications: These ventures can be utilized for the benefit of local communities, grassroots development and local women to supporting to preserve their culture and traditions in terms of development.
Originality: This analysis reveals that the involvement of the local community in the initial development process while utilizing the bottom-up approach was the key to create successful tourism businesses.
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