SAFETY CULTURE OF TOURISM SECTOR IN THE FUNCTION OF STRENGTHENING THE SECURITY CULTURE OF CITIZENS
More intensive technical and technological progress, constant industrial development, complex socio-economic reality and frequent political changes create a favorable environment for the emergence of new risks and threats to the security of persons and businesses and the negative impact on the operations of companies, whose consequences are felt by those involved in tourism. The present security threats impose an adequate approach, good organization and timely response in order to minimize the negative effects. Strengthening the security culture within companies engaged in tourism and expanding the security culture among users of tourist services would increase the level of citizens' safety culture, which is one of the prerequisites for suppressing risks and achieving significantly better security environment of the state. This paper discusses possible risks and security threats, the role of managers and employees in the tourist activity in the prevention, education of users of services and implementation of security measures in case of need, as well as the impact on strengthening the safety culture of citizens.
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