INFLUENCE OF KAJMAK AS A CULTURAL ASSET ON THE GROWTH OF THE TOURIST OFFER OF WESTERN SERBIA

Marina Bugarčić; Jovan Bugarčić

Marina Bugarčić Faculty for entrepreneurial business and real estate management, Union Nikola Tesla, University Belgrade
Jovan Bugarčić School of Tourism

Keywords: tourist offer, Western Serbia, culinary tourism, kajmak, tourism development

Abstract

Kajmak as a Serbian traditional dairy product, suitable for mass consumption and prepared in a traditional way has a special flavor and as such is an essential factor not only in traditional dining but also in restaurants based on national gastronomy. The main goal of the research is to determine how by registering on the list of the intangible cultural heritage of the Republic of Serbia and preserving the craft of traditional production and with popularization of domestic products, kajmak can have a significant impact on the growth of the tourist offer of Western Serbia as an important autochtonous gastronomic product.

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