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MEDICAL TOURISM IN SERBIAN SPAS – ARE WE COMPETITIVE?

  • Tatjana Mišić Specialist in general medicine, Vazduhoplovno medicinski institut Zemun
  • Aleksandra Bradić-Martinović Senior research associate, Institut ekonomskih nauka, Beograd
Keywords: medical tourism, spa, modern medical spa services, Serbia

Abstract

Medical tourism is gaining increasing importance in the world and can represent a significant lever for regional development. Serbia is rich in thermal springs that have spa facilities. However, many spas have been devastated in the last twenty years. In this paper, we have analyzed modern tourist medical services in specialized hospitals in Serbian spas to determine whether the offer is in line with world trends. The results of the analysis showed that the services are still conventional, related to rehabilitation and diagnostics. Only a few leading spas introduce modern, non-invasive medical treatments that are becoming a source of competitive advantage.

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Published
2020-09-05
How to Cite
Mišić, T., & Bradić-Martinović, A. (2020). MEDICAL TOURISM IN SERBIAN SPAS – ARE WE COMPETITIVE?. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(1), 296-313. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/343