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THE ROLE OF MICE INDUSTRY IN TOURISM DEVELOPMENT

  • Igor Trišić Faculty of Hotel Management and Tourism Vrnjačka Banja, University of Kragujevac
  • Venera Arsenov-Bojović Secondary vocational school “Vasa Pelagic“, Kovin
Keywords: tourism, meetings, congresses, conventions

Abstract

Business travel is an important sector of tourism which includes tourists who attend congresses, conferences, exhibitions, incentive travels, events and business corporate travels.

Many countries have realized the significance of this part of tourism development and thus influence on its organization, promotion and realization. Business travel includes meetings, incentive travels, congresses, conventions and exhibitions. Because of that, both domestic and foreign literature more increasingly use the acronym MICE for these types of travel. This part of the tourist market is an extremely important part of business, especially when it comes to the extension of the tourist season, which increases the attractiveness of the tourist destination and the economic effects achieved by the development of this part of the tourist market.

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Published
2018-06-02
How to Cite
Trišić, I., & Arsenov-Bojović, V. (2018). THE ROLE OF MICE INDUSTRY IN TOURISM DEVELOPMENT. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 275-293. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/59