IMPROVING THE EMPLOYEE PERFORMANCE AS A FUNCTION OF THE QUALITY OF THE TOURISM PRODUCT OF MONTENEGRO
Abstract
The process of globalization of the tourism industry is the essential mark of tourism development in the past 20 years. The process of globalization has caused fierce competition of the tourist destinations with pronounced process of substitution of one destination to another, as well as the necessity standardization and product branding.
Professional and creative staff are the decisive factor in the creation of high-quality and competitive tourist products (services) of Montenegro. A quality product can be created by well-prepared, competent and motivared staff, which require permanent training and development, and whose professional performances can be improved for current, and also future courses.
Our research concerns the role of the human factor in improving the quality of tourism products in Montenegro and testing of basic hypotheses: The quality personnel is required to increase the competitiveness of the tourism product (service). Adequate scientific research methods will be applied in this paper: inductive deductive, comparative content analysis and so on.
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References
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