TOURIST PRODUCTS IN THE FUNCTION OF IMPROVING COMPETITIVENESS OF SERBIA AS A TOURIST DESTINATION

  • Snežana Milićević University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
  • Jelena Petrović University of Niš, Faculty of Science and Mathematics, Department of Geography, Niš

Abstract

Serbia disposes of natural, cultural and historical resources which represent the basis for the development of attractive tourism products. Nevertheless, Serbia as a tourist destination is not competitive on the international tourist market. Although the number of foreign tourists slightly increases year by year, the data of the World Economic Forum (WEF) show that Serbia is at the bottom of the scale in terms of competitiveness as a tourist destination in Europe. This paper aims to identify key tourism products of Serbia that can improve the competitiveness of Serbia as a tourist destination in the international market. In this paper the tourist traffic will be analyzed, as well as the position of Serbia as a tourist destination in Europe and worldwide. Special contribution of the paper is reflected in the proposal of measures for the future development of tourism in Serbia, with the aim of its better positioning in the international market.

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Published
2017-06-03
How to Cite
Milićević, S., & Petrović, J. (2017). TOURIST PRODUCTS IN THE FUNCTION OF IMPROVING COMPETITIVENESS OF SERBIA AS A TOURIST DESTINATION. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 167-183. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/139

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