DEVELOPMENT OF SELECTIVE RURAL TOURISM PRODUCTS AS FACTOR FOR COMPETITIVENESS
Rural areas are characterized with potentials that can improve development through different activities among which tourism is identified as the important part of their sustainable development. Rural tourism enables valorization of rural potentials, and contributes to their reasonable use as a basis for the creation of different tourism products in favor of the increased competitiveness on tourist market.
Rural tourism development is based on the scope of different content of the tourist offer and creation of specific products that are diverse, and according to their characteristics can be grouped, and combined by the creators of tourism products. The combination of different types of tourism products and services is very crucial for a precisely targeted specific market segments and their needs.
Therefore, a qualitative and quantitative approach in this paper is projected for identification of the indicators that will define rural tourism products’ values in rural areas as components for their competitiveness.
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