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GREEN ECONOMY IN THE FUNCTION OF SUSTAINABLE TOURISM DEVELOPMENT OF SERBIA

  • Jelena Premović Municipality of Vrbas
  • Radovan Pejanović University of Novi Sad, Faculty of Agriculture, Novi Sad
Keywords: green economy, green business, environmental awareness, sustainable tourism, rural areas, rural tourism

Abstract

Sustainable tourism represent positive example of application of green economy in Serbia. Bearing in mind that sustainable tourism depends mostly on the geographical physiognomy of rural areas and the fact that over 80% of Serbian territory is a rural area where about 55% of the population live, the paper analyzes the basic characteristics of sustainable “green” tourism and tourism development. The authors start from assumption that implementation of green economy in the tourism industry needed green business, developing environmental awareness of tourists, tourism workers and local residents. Starting from this assumption, the basic aim of paper is to underline the necessity of a new concept of green economy in the modern tourist market in order to ensure tourism development that will be sustainable in the longer term. In the paper was applied adequate qualitative methodology such as: the methods of analysis and synthesis, inductive and deductive, descriptive and comparative methods. 

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Published
2016-06-04
How to Cite
Premović, J., & Pejanović, R. (2016). GREEN ECONOMY IN THE FUNCTION OF SUSTAINABLE TOURISM DEVELOPMENT OF SERBIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 1(2), 394-411. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/193