CULTURAL POTENTIALS IN THE FUNCTION OF THE SUSTAINABLE TOURISM DEVELOPMENT OF VRBAS MUNICIPALITY
Vrbas Municipality has versatile cultural potentials which can contribute to sustainable tourism and economic development of the local area.
Rich material and non-material cultural heritage of Vrbas was built during the centuries, in the process of continual immigration and emigration, migrations and colonization.
The main aim of the paper is to point out the importance of the nurture of the quality cultural contents and manifestations as the bases of the Municipality's recognition on the tourist maps of Serbia and Western Balkans.
In the analysis of tourist offer and cultural life of the Municipality, appropriate qualitative methodology was applied such as the methods of analysis and synthesis, inductive and deductive, descriptive and comparative methods.
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