RURAL ENTREPRENEURSHIP IN THE ERA OF DIGITALIZATION: EXAMPLE OF MACEDONIA

  • Marija Magdincheva-Shopova University Goce Delcev, Faculty of Tourism and Business Logistics in Gevgelija
  • Tatjana Boskov University Goce Delcev, Faculty of Tourism and Business Logistics in Gevgelija

Abstract

Tourism is an area that fosters economic development with great influence on other forms of tourism development. The pronounced digitization processes in all segments of the operation cause changes in the rural tourism sector. This paper focuses on influence of digitalization among the enterprises in the field of rural tourism. The research of the paper uses survey questionnaire method and it represents the perception of the representation, information and the need for digitalization in the rural tourism sector. The obtained results of the survey confirmed the basic hypotheses that digitalization has an impact on rural tourism development, as there is a strong need for information and financial support in this sector. In the conclusion, the paper offers guidelines and proposals for the development of rural tourism using the opportunities of digitization, in order to overcome the established situation.

Downloads

Download data is not yet available.

References

Boyadzioski D., Blazeska O. (2009). Economics of Enterprise, Faculty of Economics, Skopje, 121.

Buhalis, D. (2003). e Tourism, Information Technology for Strategic Tourism Management, London: Prentice Hall, 45-65.

Common Agricultural Policy, (2012), Publication Office of the European Union, Luxembourg, 10-15.

Drucker P. (2005). Management in the New Society, Adizes, Novi Sad, 82.

Duffy, R. (2002). A trip too far: ecotourism, politics, and exploitation, Earthscan Publications Ltd, 46-54.

Getz, D. (1998). Developing rural tourism: The potential of beach resort hinterlands. In Faulkner, B., Tidswell, C., Weaver, D. (Eds.), Progress in tourism and hospitality research, Proceedings of the eighth Australian hospitality and research conference, Gold Coast, Australia Bureau of Tourism Research, 700-714.

Henry B. (2016). Tippie School of Management Nihar Patel, Online Travel Agencies, 12.

Ireland R.D., Covin J.G., Kuratko D.F. (2009). Conceptualizing corporate entrepreneurship strategy. Entrepreneurship Theory and Practice, Vol. 33, No. 1, 19-46.

Magdinceva-Sopova, M., Postolov, K., Metodijeski, D., Elenov, R. (2017). Small enterprises and development of ecotourism as a chance for achieving sustainable economic development - the case of the Republic of Macedonia. In: Sustainable growth in small open economies, Belgrade, Serbia.

Magdinceva-Sopova, M., Postolov, K., Elenov, R. (2017). The First International Scientific Conference in the Process of Contemporary Tourism Development in the Republic of Macedonia and the Municipality of Gevgelija. The Challenges of Tourism and Business Logistics in the 21st Century ISCTBL 2017, Gevgelija, Macedonia.

Metodijeski, D., Ackovska, M., Petrovska Angelovska, N., Filiposki, O. (2017). Eco tourism, Longurov Shtip, 34.

Mukinović, Lj. (1990). Modern vocabulary of foreign words and expressions, Our book, Skopje, 602.

Nitashree, M. (2012). Rural Tourism Development: An Overview of Tourism in the Tipam Phakey Village of Naharkatia in Dibrugarh District, Assam (India), International Journal of Scientific and Research Publications, Vol. 2, No. 12, 65-72.

Shanker, D. (2008). ICT and Tourism: Challenges and Opportunities, Humanities and Social Sciences, Indian Institute of Technology, Guwahati.

Wearing, S., Neil, J. (2009). Ecotourism: Impacts, potentials and possibilities?, Elsevier, 45-48.

WTO (1998). Tourism: 2020 Vision. Madrid: WTO.

Published
2018-05-31
How to Cite
Magdincheva-Shopova, M., & Boskov, T. (2018). RURAL ENTREPRENEURSHIP IN THE ERA OF DIGITALIZATION: EXAMPLE OF MACEDONIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(1), 459-473. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/27