SUSTAINABLE ECONOMIC DEVELOPMENT OF TOURISM IN THE REPUBLIC OF SERBIA
Taking into consideration the current practice of tourism development policy in the Republic of Serbia, with a lot of room for progress, potential tertiary sector projects and action plans should include the use of comparative advantages and initiatives for the restoration, development and promotion of tourism, through the preservation of cultural heritage, investment in priority touristic sites, promotion of quality, autochthonous, organic products, as well as promotion of the specificity of rural areas.
Tourism is one of the fastest growing tourism industry branches, and most countries are trying to integrate them into their development policies as a means of economic diversification, employment growth, urban regeneration and an increase in social well-being.
The market maturity of tourist destinations is taking place in an ever more complex and competitive environment. Tourist destinations, both those in the development phase and those wishing to achieve, re-gain or retain an advantage over competition, must be provided with a variety of instruments and functional methods, to assess the real situation and to create future scenarios. In this sense, the positioning strategy completely defines a new, multidimensional approach to a competitive game.
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