IMPACT OF TOURISM ON ECONOMIC DEVELOPMENT OF SERBIAN MOUNTAIN AREAS
Mountain tourism represents one of the strategically important segments of the economy and a significant potential for the development of tourism products and services. Kopaonik, Zlatibor and Stara planina, as the most representative mountain sites of Eastern, Central and Western Serbia, represent natural resources and tourist destinations for an intensive and sustainable development of this type of tourism.
Through the financial analysis of the existing tourist entities, the paper highlights positive examples and competitive advantages, as well as the impact of mountain tourism on employment and the perspective of further economic development at the mentioned mountainous sites.
A systematic analysis of existing tourist capacities shows the projection and vision of further valorization of mountain tourism, intensification of economic activity and space for creation of modern tourist infrastructure through investment packages and implementation of adequate development strategy.
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