• Drago Cvijanović University of Kragujevac, Faculty of Hotel Managament and Tourism, Vrnjačka Banja, Serbia
  • Tamara Gajić Business School, Novi Sad, Serbia, Senior research, South Ural State University, Institute of Sports, Tourism and Service, Chelyabinsk, Russia
Keywords: rural, tourism, development, South Bačka District


The development of tourism in destinations depends on its primary products as the main factors that attract tourists. This paper analyzes the quality of primary services in rural tourism. The authors of the paper investigated the quality of the existing supply in rural households in South Bačka by determining the difference between arithmetic means between pairs of importance and satisfaction. In this way, they identified potential segments for development, and identified the shortcomings that prevent the rapid development of this, in many ways, important in Serbia. The obtained data show the current unenviable position of rural tourism in Serbia.


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How to Cite
Cvijanović, D., & Gajić, T. (2020). RURAL RESOURCE AS A TOURIST ATTRACTOR. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(2), 77-93. Retrieved from