CLUSTERING IN AGRICULTURE AND TOURISM AS A POTENTIAL FOR DEVELOPMENT OF RURAL TOURISM

  • Svetlana Vukotić University Business Academy - Novi Sad, Faculty of Applied Management, Economics and Finance
  • Vuk Mirčetić University Business Academy - Novi Sad, Faculty of Applied Management, Economics and Finance
Keywords: rural tourism, clusters, agricultural clusters, tourism clusters, agritourism cluster, Serbia

Abstract

Global trends that enhance healthy lifestyles, turning back to nature, preservation of the environment, using renewable energy sources, biodiversity conservation, and more are making the area of rural tourism more attractive. There is sometimes a discrepancy between the possibilities and the level of development, as it is in Serbia. Despite many fulfilled conditions, all the benefits and potential that rural tourism holds, it is not sufficiently developed in Serbia. Clustering leads to improved competitiveness of member organizations because of the increased productivity and efficiency, implementation of innovations, development of new technologies, and introduction of the latest quality standards, as well as better access to the market. Additionally, clusters contribute to the economic development of individual regions, and they are of particular importance for increasing exports and internationalizing businesses. This paper aims to show that clustering in agriculture supports and encourages member organizations to achieve the potentials for the development of rural tourism. In the linking of tourism and agriculture in clustering there emerges the agritourism cluster, which brings many benefits and possibilities that are individually much harder to realize.

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Published
2020-09-05
How to Cite
Vukotić, S., & Mirčetić, V. (2020). CLUSTERING IN AGRICULTURE AND TOURISM AS A POTENTIAL FOR DEVELOPMENT OF RURAL TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 5(2), 470-487. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/385