WINE TOURISM AS FACTOR OF TOURISM POSITIONING IN SERBIA

  • Miroljub Đenadić College of Agriculture Professional Studies Šabac
  • Jovan Rudež College of Agriculture Professional Studies Šabac
Keywords: tourism, tourist offer, wine tourism, Serbia

Abstract

When visiting the regions where grapevine is grown, tourists gets in touch directly with the culture of the host, and furthermore, they exchange positive experiences with people, get to know cultural attractions and all the values of a tourist destination. The development of wine tourism contributes to the positioning and recognition of a certain tourist region and creates a competitive advantage. As a tourist destination, Serbia definitely has a lot to offer in this field to both native and foreign tourists. The future development of wine tourism and its role in enriching the tourist offer in Serbia is defined in this work. The wine tourist development sets the preconditions for increasing the level of tourist satisfaction and consumption as well as the level of competitiveness in the tourist offer in Serbia. This work defines some enterprising activities of vintners so that they could become a more prominent quality factor in developing wine tourism and the general tourist offer in Serbia.

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Published
2018-06-02
How to Cite
Đenadić, M., & Rudež, J. (2018). WINE TOURISM AS FACTOR OF TOURISM POSITIONING IN SERBIA. Tourism International Scientific Conference Vrnjačka Banja - TISC, 3(2), 645-662. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/80