HOTEL ARCHITECTURE AND AMBIENCE AS AN ANSWER TO THE CONTEMPORARY CHALLENGES OF TOURISM

  • Katarina Stojanović International University of Novi Pazar, Novi Pazar
  • Miroljub Đenadić Higher agricultural school of vocational studies in Šabac
Keywords: hotel architecture, ambience, satisfaction, hotel guests

Abstract

Hotel architecture and ambience are in the focus of hoteliers’ interest. The influence of architecture and ambience on the guest’s impression is undisputable, since they represent the most important variable factor that crucially affects guests’ sastisfaction, without neglecting the influence of other factors. The service environment in hotel industry has two dimensions: aesthetic and attractive dimension, on the one hand, and the space (place) where the service is delivered, on the other. The first impression that the hotel architecture leaves often proves to be decisive for the entire perception of a hotel. The influence of hotel architecture on environment, in addition to sustainable development and cultural policies, is increasingly gaining on importance, being recognised as a tourist and economic potential. The dynamics and rapid flow of information cause the need for the development of various types of hotel product-architecture and design development. Original and autochthonous solutions are given advantage.

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Published
2019-06-01
How to Cite
Stojanović, K., & Đenadić, M. (2019). HOTEL ARCHITECTURE AND AMBIENCE AS AN ANSWER TO THE CONTEMPORARY CHALLENGES OF TOURISM. Tourism International Scientific Conference Vrnjačka Banja - TISC, 4(1), 395-413. Retrieved from https://www.tisc.rs/proceedings/index.php/hitmc/article/view/263