THE FUTURE OF SERBIAN RURAL TOURISM OBSERVED THROUGH THE PRISM OF GASTRONOMY DEVELOPMENT

Drago Cvijanović; Tamara Gajić

doi:10.52370/TISC22232DC

Drago Cvijanović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia
Tamara Gajić Geographical Institute “Jovan Cvijić”, SASA, Belgrade, Serbia; Institute of Sports, Tourism and Service, South Ural State University, Chelyabinsk, Russia; University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Serbia

DOI: https://doi.org/10.52370/TISC22232DC

Keywords: tourism, future, rural development, gastronomy, Serbia

Abstract

As the world slowly recovers from COVID-19 and borders gradually begin to open, changes are also expected in tourism trends. The aim of the research was to determine to what extent gastronomy as a tourism product will contribute to the development of rural tourism in some future period. By researching the quality of gastronomic products in rural households, and the expectations of the hosts, it was concluded that all predictors can significantly predict the future development of rural tourism through a stronger presentation of gastronomic products in Serbia. The sample included 225 respondents. A model of higher order factor analysis and hierarchical regression analysis were used, with the introduction of a mediator variable. The importance of research is reflected in encouraging the development of rural tourism products, with implications for the overall economic and social environment.

Downloads

Download data is not yet available.

References

Anzai, A., Kobayashi, T., Linton, N. M., Kinoshita, R., Hayashi, K. (2020). Assessing the impact of reduced travel on exportation dynamics of novel Coronavirus infection (COVID-19). Journal of Clinical Medicine, Vol. 9, No. 2, 1-9.

Assaf AG, Kock F., Tsionas M. (2021). Tourism during and after COVID-19: An Expert-Informed Agenda for Future Research. Journal of Travel Research, Vol. 61, No. 2, 454-457.

Baron, R. M., Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, Vol. 51, No. 6, 1173–1182.

Blešić, I., Petrović, M., Gajić,T., Tretiakova, T., Vujičić, M., Syromiatnikova, J. (2021). Application of the analytic hierarchy process in the selection of traditional food criteria in Vojvodina (Serbia). Journal of Ethnic Foods, Vol. 8, 20.

Bouarar, A.C., Mouloudj, K., Mouloudj, S. (2020). The impact ofcoronavirus on tourism sector - an analytical study. Journal of Economics and Management, Vol. 20, No. 1, 323-335.

Cao, W., Fang, Z., Hou, G., Han, M., Xu, X., Dong, J., Zheng, J. (2020). The psychological impact of the COVID-19 epidemic on college students in China. Psychiatry Research, Vol. 281, 1-5.

Cvijanović, D., & Gajić, T., (2020). The Level of Engagement of the Female Workforce in the Rural Tourism Development of Serbia. Journal of Tourism Leisure and Hospitality, Vol. 2, No. 1, 36-42

Cvijanović, D., Gajić, T., Cvijanović, D. (2021a). Achieving the Complete Quality of the Ruraln Gastronomy in Vojvodina. International Yearbook Faculty of Security Skoplje, Vol. 1, 43-53.

Cvijanović D., Milojević I. & Pantić N. (2021b). Trade Integration and Liberalization: Possible Solutions to Keep Food Supply Chains Alive. In: Erokhin V., Tianming G., Andrei J.V. (Eds), Shifting Patterns of Agricultural Trade. Springer, Singapore, 123-141.

Cvijanović, D., Pantić, N. (2021). Global Development of Tourism through Analysis of Its Participation in Employment and GDP of Slovenia, Serbia and the European Union. Journal of Economic and Business Sciences, Vol. 8, No. 1, 15-25.

Čavić, S., Mandarić, M. (2021). Authenticity of gastronomic events as a function of branding a destination. Hotel and Tourism Management, Vol. 9, No. 1, 89–101.

Erokhin, V., Gao, T. (2020). Impacts of COVID-19 on trade and economic aspects of food security: Evidence from 45 developing countries. International Journal of Environmental Research and Public Health, Vol. 17, No. 16, 1-28.

Fountain, J. (2021). The future of food tourism in a post-COVID-19 world: insights from New Zealand. Journal of Tourism Futures, Vol. ahead-of-print No. ahead-of-print.

Gajić, T., Popov Raljić, J., Čerović, S., Aleksić, M. & Sikimić, V. (2021a). Attitude of Employees on the Application and Significance of HACCP System in Rural Tourist Households in Serbia During COVID-19. Economics of Agriculture, Vol. 68, No. 4, 929-945.

Gajić, T., Raljić Popov, J., Aleksić, M., Blešić, I., Vukolić, D., Petrović, M.D., Yakovenko, N.V., Sikimić, V. (2021b). Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism. Sustainability, Vol. 13, No. 16, 8730.

Gajić, T., Petrović, D.M., Blešić, I., Radovanović, M., & Syromjatnikowa, J. (2021c). The Power of Fears in the Travel Decisions: COVID-19 vs. Lack of Money. Journal of Tourism Futures, Vol. ahead-ofprint No. ahead-of-print.

Garibaldi, R., Pozzi, A. (2020). Gastronomy Tourism and COVID-19: Technologies for Overcoming Current and Future Restrictions. In: Tourism Facing a Pandemic: from crisis to recovery, Università degli Studi di Bergamo.

Hasanat, M. W., Hoque, A., Shikha, F. A., Anwar, M., Abdul Hamid, A. B., Tat. H. H. (2020). The impact of coronavirus (Covid-19) on ebusiness in Malaysia. Asian Journal of Multidisciplinary Studies, Vol. 3, No. 1, 85-9.

Huynh, D.V., Truong, T.T.K., Duong, L.H., Nguyen, N.T., Dao, G.V.H., Dao, C.N. (2021). The COVID-19 Pandemic and Its Impacts on Tourism Business in a Developing City: Insight from Vietnam. Economies, Vol. 9, No. 4, 172.

Kock, F., Nørfelt, A., Josiassen, A., Assaf, A. G., Tsionas, M. G. (2020). Understanding the COVID-19 Tourist Psyche: The Evolutionary Tourism Paradigm. Annals of Tourism Research, Vol. 85, 103053.

Liew, V.K.-S. (2020). The effect of novel coronavirus pandemic on tourism share prices. Journal of Tourism Futures, Vol. ahead-of-print No. ahead-of-print.

Milwood, P. A., Crick, A. P. (2021). Culinary tourism and postpandemic travel: Ecosystem responses to an external shock PDF Logo. Journal of Tourism, Heritage & Services Marketing, Vol. 7, No. 1, 23-32.

Ministry of Health of the Republic of Serbia (2021). COVID-19 https://covid19.rs, (10 December 2021).

Santos D. V. A. (2020). The tourism industry and the impact of COVID- 19 scenarios and proposals, Global Journey Consulting, Madrid.

Spalević, Ž., Stanišić, S. (2021). Economic growth of the tourism sector in the pandemic during COVID-19. The European Journal of Applied Economics, Vol. 18, No. 2, 1–14.

Touat, O., & Tabani, A. (2020). The Corona virus crisis and its implications on the Air transport sector in Algeria a comparative study with some Arab countries. Les cahiers du CREAD, Vol. 36, No. 3, 475-499.

World Tourism Organization (2021). https://www.unwto.org/taxonomy/term/347, (15 December 2021).

Worldometer, https://www.worldometers.info/sr, (10 December 2021).

Yeoman, I., McMahon-Beatte, U. (2016). The future of food tourism. Journal of Tourism Futures, Vol. 2 No. 1, 95-98.

Ying, T., Wang, K., Liu, X., Wen, J., Goh, E. (2020). Rethinking game consumption in tourism: a case of the 2019 novel coronavirus pneumonia outbreak in China. Tourism Recreation Research, Vol. 46, No. 2, 304-309.

Yuliari, G., Riyadi, B., Perdana, P. (2020). Development of gastronomic tourism as a tourist attraction during the COVID-19 pandemic in the Exsurakarta residency. Palarch’s Journal Of Archaeology Of Egypt/Egyptology, Vol. 17, No. 8, 768-778.

Zenker, S., Kock, F. (2020). The Coronavirus Pandemic—A Critical Discussion of a Tourism Research Agenda. Tourism Management, Vol. 81, 104164.