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INNOVATIVE ACTIVITIES AS A FACTOR OF HOTEL BUSINESS COMPETITIVENESS

  • Ana Langović Milićević Ministry of Education, Science and Technological Development of the Republic of Serbia, Belgrade
  • Jasmina Ognjanović University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja

Abstract

The company’s ability to develop innovative activities directly influences gaining and maintaining its competitive advantage. This particularly holds for service industries that hotel industry belongs to. As a service industry, hospitality enriches its current offer by creating new hotel products and improving the existing ones, at the same time doing its best to make guests feel satisfied. The aim of the paper is to look into the influence of innovations on hotel competitiveness, having in mind the contemporary research. In so doing, the paper employes inductive, deductive and descriptive analysis. Gaining and maintaining the competitive advantage of hotels should be based on continual innovation of its activities which creates variety in hotel offer. In implementing innovative activities, human resources prove to be a key asset.

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Published
2017-06-03
How to Cite
Langović Milićević, A., & Ognjanović, J. (2017). INNOVATIVE ACTIVITIES AS A FACTOR OF HOTEL BUSINESS COMPETITIVENESS. Tourism International Scientific Conference Vrnjačka Banja - TISC, 2(1), 22-48. Retrieved from http://www.tisc.rs/proceedings/index.php/hitmc/article/view/131